A luxury beauty brand based in Kenya — DWG Beauty — has announced that it is actively recruiting for several creative and brand-aligned positions. The company is searching for talented individuals who can authentically represent and elevate its feminine, polished, and upscale brand identity.
This recruitment drive is looking for people who already “speak the language” of premium beauty brands and feel a natural connection to DWG Beauty’s aesthetic and values.
Open Positions
DWG Beauty is currently accepting applications for the following roles:
- Social Media Media Manager
- Product Content Creator
- Virtual Assistant
All positions appear to require strong alignment with the brand’s feminine, sophisticated, and luxurious tone of voice.
What the Brand Is Looking For
The advert places heavy emphasis on cultural and stylistic fit:
- Deep understanding of feminine, polished, luxury brand language
- Ability to communicate in a refined, elegant, aspirational tone
- Natural alignment with DWG Beauty’s brand culture
- Previous experience working with brands (especially beauty, fashion, lifestyle or luxury sectors) is mandatory
This is not an entry-level recruitment. The company is deliberately targeting professionals who have already worked in brand-facing, content-driven, or customer-facing roles within similar market segments.
Likely Responsibilities (Based on Role Titles)
Social Media Manager
- Full ownership of Instagram, TikTok, Facebook, and possibly Pinterest accounts
- Content planning, posting schedule, community management
- Creating Reels, Stories, carousels, and static posts that feel premium and cohesive
- Running engagement campaigns and light collaborations
- Maintaining brand voice across every touchpoint
Product Content Creator
- High-quality product photography and videography (flat-lays, lifestyle shots, swatches, application videos)
- Writing compelling product descriptions, captions, and script ideas
- Creating before/after visuals, tutorials, unboxing content
- Ensuring every piece of content looks clean, luxurious, and instantly recognizable as DWG Beauty
Virtual Assistant (with brand focus)
- Supporting the founder/creative director with day-to-day brand operations
- Managing calendars, emails, supplier communication
- Assisting with order/customer service in a polished manner
- Helping prepare mood boards, competitor analysis, or content batches
- Acting as an extension of the brand’s voice in written and verbal communication
How to Apply
To be considered, candidates must send:
- A portfolio showcasing previous brand work (especially beauty, cosmetics, skincare, fashion, or luxury lifestyle)
- Examples that clearly demonstrate feminine/polished/luxury aesthetic and writing style
Application email: 📧 salesdwdgbeauty@gmail.com
Important: The advert does not mention CVs alone — it specifically asks for a portfolio. Applicants without relevant work samples are unlikely to be shortlisted.
Who Should Apply?
This opportunity will suit:
- Social media managers who have previously handled beauty, cosmetics, skincare, haircare, or luxury fashion accounts
- Content creators specialising in product-focused photography/videography for e-commerce or DTC brands
- Virtual assistants who have worked for founders or small premium brands and understand how to maintain a high-end image in every interaction
- Freelancers or full-time professionals who already live and breathe elegant, feminine luxury aesthetics
- People comfortable working remotely (no location is specified in the advert)
Quick Application Tips
- Curate your portfolio ruthlessly — only include your strongest, most relevant luxury/beauty/feminine work.
- Use a clean, professional email subject line, for example: “Application – Social Media Manager – [Your Name]” or “Portfolio Submission – Product Content Creator – [Your Name]”
- In the body of the email, write a short, polished introduction (3–5 sentences maximum) explaining:
- Which role you’re applying for
- Why you feel aligned with DWG Beauty’s aesthetic
- A very brief highlight of your most relevant experience
- Attach portfolio as PDF or provide a clean link (Behance, personal website, Instagram grid highlights, Google Drive folder, etc.)
- Avoid generic applications — tailor your tone to match the advert’s refined, feminine luxury vibe.
DWG Beauty appears to be building a small, tight-knit team of brand natives rather than running mass recruitment. If your style, experience, and sensibility already match their world, this could be an excellent opportunity to grow with a growing luxury beauty label.
Applications are open — send your portfolio to salesdwdgbeauty@gmail.com if you’re ready to join a brand that values elegance and intentional luxury communication.
Good luck to everyone applying! 💅✨
